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The Dry Influencer & Media Mailers
PlayStation Days Gone @ PAX
PlayStation Classic Launch
The Witches - Influencer Boxes

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  • ROCKSTAR MANAGEMENT
The Dry Influencer & Media Mailers

To drive interest and intrigue for the upcoming release of The Dry, Roadshow Films also tasked Rockstar with producing and delivering 30 Influencer Mailers. The boxes created a sensory experience for the receiver – presenting them with a collection of items from the film’s trailer, encased in a custom cloth wrap, stylised with dirt smudges, fake blood splatters and scented with diesel and a concealed light-triggered sound module, which played the film’s chilling soundtrack, ‘Under the Milky Way’