BRAND ACTIVATION & EXPERIENTIAL

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Hitman Barber Shop | PAX 2018
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Stephen King’s IT Publicity Drop

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Hitman Barber Shop | PAX 2018

Development and execution of an interactive consumer gameplay, photo and social media experiences for 18 Point 2 at PAX 2018. Consumers were given the chance to ‘Shave Time off Their Line’ by literally having their head shaved to look like Hitman character, Agent 47. Over 50 consumers took up the challenge over the 3 days, with our Barberia completely booked out.