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Stephen King’s IT Publicity Drop

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Stephen King’s IT Publicity Drop

As part of the Roadshow Films PR initiative for Stephen King’s IT release, Rockstar helped the PR team solve a dilemma. A scary little dilemma. How can we spook our media friends with a creepy delivery that releases a red helium balloon in their office via a bespoke delivery box? Designed to create some social media buzz and talkability, Rockstar delivered 120 of these spine chilling gifts nationwide using our team, in one morning. Yeah thanks…