OUR THINKING IN ACTION
RX
Creative
Expressing creative abilities from strategic thinking and visual design to textile production
Activation
Consumer engagement and live action experiences, from campaign strategy to
brand ambassadors
 The Witches Sydney Premiere, Nov 2020Rockstar worked client Roadshow Films to design and produce the Sydney Premiere of The Witches at Hoyts Entertainment Quarter |  hayu True Crime Influencer Boxes, Aug 2020RX delivered for hayu bespoke and interactive PR boxes, as part of a campaign to celebrate their great True Crime content. These kits showcase our ability to produce detailed and thoughtful packaging concepts, as well as manage multiple interstate deliveries end-to-end within a specified time constraint. |  The Dry Premiere & Arrivals Carpet, Dec 2020Rockstar worked with Roadshow Films, Nixco and Westpac Open Air Cinema to produce a memorable Premiere Screening Event under the stars, featuring a moving live performance by Steve Kilby. |  Monkey Mixer Cocktail Campaign Aug 20While QLD is happily isolated, Rxstar is helping the Monkey Shoulder Mixer deliver cocktails with venue partners to thirsty consumers as well as conduct media call activity. |  Sailor Jerry Sessions, Aug 20Held at the Tattoo Movement in Enmore, Rxstar produced a live music and tattoo experience in cohort with Sailor's extended team. Free Flash tattoos while The Dead Love played live to the select few, in a highly risk managed space. |
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 HayU @ Mardi GrasTo celebrate the Sydney Mardi Gras in 2020, hayu worked with RX to create a special street team of glam, tanned and terrific male models, to walk the parade route and share hayu flags and photos with parade-goers. RX designed and created custom uniforms for the team, to suit the look and feel of the event and make sure they really stood out, in the already colourful crowd. |  LEGO Play Her WayAn inspiring event to celebrate the International Day of the Girl, LEGO Play Her Way targeted low-affinity LEGO girls aged 5-11 years. Rxstar designed and produced the event activation end to end which took place at the Sydney Overseas Passenger Terminal in October 2019. The 2-day event was attended by over 700 young girls and their families. |  Universal Films: The Addams FamilyRX were tasked by Universal Films to create a fun and spooky screening targeting Families. Taking inspiration from the film we created an Addams Family replica entry gate and fun banquet table full of freaky food for guests to raid before the screening. Our banquet table had a creepy and kooky twist – A real-life ‘Thing’, handing out napkins to guests! |  Hendrick's @ St Kilda Festival 2020Hendrick’s brand worlds are a mixture of ‘The Surreal’ and ‘Victoriana’ imagery. The Victoriana Twins is a live action, ‘freestyle’ concept where a male and female actor ‘bounce off each other’ in character and interact with event guests in the Hendrick’s Gin activation space. The twins have been seen at Fevertree Festival, Fairgrounds and St Kilda Festival. |  House of William Grant 2019Rxstar staged a venue takeover for Sydney Bar Week 2019 for William Grant for 600+ guests. Brand spaces were created for The Balvenie, Glenfiddich, Sailor Jerry, Hendrick's and Monkey Shoulder - the event managed and created end-to-end by our team. |
 Roadshow: IT 2 Movie ScreeningRxstar produced the Screening in Sydney, completing the guest experience with 1000 iconic red balloons at the other side of a Funhouse tunnel, for guests to immerse themselves in. |  Universal: Secret Life of Pets 2Rxstar designed and produced a personalised Pet Bandana stand at four Westfields around Australia, to commemorate the release of the film. The concept included a functional printing press area and photo wall for families to take snaps and post on their socials. |