hayu True Crime Influencer Boxes, Aug 2020
RX delivered for hayu bespoke and interactive PR boxes, as part of a campaign to celebrate their great True Crime content. These kits showcase our ability to produce detailed and thoughtful packaging concepts, as well as manage multiple interstate deliveries end-to-end within a specified time constraint.
Monkey Mixer Cocktail Campaign Aug 20
While QLD is happily isolated, Rxstar is helping the Monkey Shoulder Mixer deliver cocktails with venue partners to thirsty consumers as well as conduct media call activity.
Sailor Jerry Sessions, Aug 20
Held at the Tattoo Movement in Enmore, Rxstar produced a live music and tattoo experience in cohort with Sailor's extended team. Free Flash tattoos while The Dead Love played live to the select few, in a highly risk managed space.
LEGO @ Toy Fair 2020
Executing our 5th consecutive Toy Fair build for LEGO Australia, our Danish inspired house structure was bought back with an invigorated front garden and porch. The front garden saw an opportunity to showcase newly released product DOTS. Incorporating design reinventions on top of critical fixed infrastructure each year, allows us to deliver an environmentally and cost friendly project for our client which aligns with their social responsibly platform.
HayU @ Mardi Gras
To celebrate the Sydney Mardi Gras in 2020, hayu worked with RX to create a special street team of glam, tanned and terrific male models, to walk the parade route and share hayu flags and photos with parade-goers. RX designed and created custom uniforms for the team, to suit the look and feel of the event and make sure they really stood out, in the already colourful crowd.
LEGO Play Her Way
An inspiring event to celebrate the International Day of the Girl, LEGO Play Her Way targeted low-affinity LEGO girls aged 5-11 years. Rxstar designed and produced the event activation end to end which took place at the Sydney Overseas Passenger Terminal in October 2019. The 2-day event was attended by over 700 young girls and their families.
Universal Films: The Addams Family
RX were tasked by Universal Films to create a fun and spooky screening targeting Families. Taking inspiration from the film we created an Addams Family replica entry gate and fun banquet table full of freaky food for guests to raid before the screening. Our banquet table had a creepy and kooky twist – A real-life ‘Thing’, handing out napkins to guests!
Hendrick's @ St Kilda Festival 2020
Hendrick’s brand worlds are a mixture of ‘The Surreal’ and ‘Victoriana’ imagery. The Victoriana Twins is a live action, ‘freestyle’ concept where a male and female actor ‘bounce off each other’ in character and interact with event guests in the Hendrick’s Gin activation space. The twins have been seen at Fevertree Festival, Fairgrounds and St Kilda Festival.
Koch Media @ PAX 2019
This PAX 2019 stand brought together the distributor partners of Koch Media Australia as a cohesive, immersive experience for PAX goers. Titles included Bio Mutant, Destroy All Humans and Mortal Kombat.
House of William Grant 2019
Rxstar staged a venue takeover for Sydney Bar Week 2019 for William Grant for 600+ guests. Brand spaces were created for The Balvenie, Glenfiddich, Sailor Jerry, Hendrick's and Monkey Shoulder - the event managed and created end-to-end by our team.
Roadshow: IT 2 Movie Screening
Rxstar produced the Screening in Sydney, completing the guest experience with 1000 iconic red balloons at the other side of a Funhouse tunnel, for guests to immerse themselves in.
Universal: Secret Life of Pets 2
Rxstar designed and produced a personalised Pet Bandana stand at four Westfields around Australia, to commemorate the release of the film. The concept included a functional printing press area and photo wall for families to take snaps and post on their socials.