RX_COVERSHOT_2021.jpg
OUR THINKING IN ACTION

RX

Creative

Expressing creative abilities from strategic thinking and visual design to textile production

Production

Brand representation through innovative, contemporary

hands-on build

Activation

Consumer engagement and live action experiences, from campaign strategy to

brand ambassadors

Hendrick’s Gin x Open Air Cinema 2022

Hendrick’s Gin x Open Air Cinema 2022

Rockstar managed the partnership, creative design, and execution of the Hendrick’s Gin presence for the 2022 season. The ‘Most Beautiful Cinema in the World’ required a truly premium pop-up bar execution, to reflect the most unusual personality of a gin that’s quite simply - not for everyone.

LEGO XmasLEGO, Christmas Tree Baubles, Sydney Opera House, Dec 2021

LEGO XmasLEGO, Christmas Tree Baubles, Sydney Opera House, Dec 2021

Rockstar was tasked with bringing to life this interactive space on the Sydney Opera House Forecourt. The space showcased LEGO’s giant Christmas Tree Baubles, as part of their Rebuild The World Campaign. Rockstar designed and constructed the infrastructure to house baubles overseen by Brickman. The baubles were interactive with sound and lighting elements.

Monkey Shoulder, Ocean Sounds 2022

Monkey Shoulder, Ocean Sounds 2022

2022 is the Year of Monkey Shoulder. Supporting Music Festivals across the East Coast, Ocean Sounds kicked off the year. With an idyllic venue, a great lineup and weather from the gods, Monkey Shoulders first visit at Ocean Sounds was a hit. From end to end contract and event execution and project management, Rockstar exceeded sales expectations and introduced consumers to the Wonderful World of Monkey.

Hendrick’s Gin Parlour, Australian Fashion Week 2021

Hendrick’s Gin Parlour, Australian Fashion Week 2021

Taking inspiration from the Hendrick’s Gin Palace Atrium & Glasshouse, Rxstar created a contemporary design of a Victorian Parlour to showcase the essence of Hendricks Gin at the Afterpay Australian Fashion Week 2021. Traditionally the ’meeting place’ of any stately home, the Hendrick’s Gin Parlour with its detailed elements and instaworthy design was the place to be seen at this year’s Fashion Week.

Netflix, The Witcher, Oz Comic Con Dec 2021

Netflix, The Witcher, Oz Comic Con Dec 2021

Rockstar designed and created a photo experience for the Sydney and Melbourne Oz Comic Cons, to drive interest and engagement for The Witcher Series 2. Not only did we produce a 5m high interactive experience, but we also enlisted cosplaying bards to serenade the crowd with songs from the series.

Hendrick’s Lunar Gin Influencer Boxes

Hendrick’s Lunar Gin Influencer Boxes

Just landed - from the moon over the Scotland Distillery, to Australian Fashion Week. Rxstar conceptualised a decadent gift case for Influencers to take the indulgence home. Within the case - the new Hendrick's Lunar Gin, branded pepper grinder, Hendrick's highball, Fevertree Tonic, fresh cucumber and cocktail recipe card for the perfect Lunar Gin serve.

Netflix Don’t Look Up, Sydney & Melb, Dec 2021

Netflix Don’t Look Up, Sydney & Melb, Dec 2021

To celebrate the release of the Netflix original film, Rockstar produced the in-cinema screenings in both Sydney and Melbourne. Tasks included creative design, bespoke production, and event management.

Universal Pictures Sing 2, Westfield Activations, Dec 2021

Universal Pictures Sing 2, Westfield Activations, Dec 2021

To celebrate the cinema release of Sing 2, Rockstar produced custom, in-centre gift wrapping stations at various Westfields in Sydney and Brisbane over the Christmas holiday period. This involved working with Universal and Illumination on design development and with Westfield on implementation compliance.

The Conjuring – The Devil Made Me Do It – Universal Pictures

The Conjuring – The Devil Made Me Do It – Universal Pictures

To celebrate The Conjuring – The Devil Made Me Do It for Universal Pictures, Rxstar set-up a sound immersive, occultist-themed entrance tunnel, with an amass of black LED candles, skulls, pentagrams and other occult paraphernalia. There was also an interactive photo experience and a Q&A session with renowned Australian Medium, Debbie Malone.

Sailor Jerry Sessions, Aug 20

Sailor Jerry Sessions, Aug 20

Held at the Tattoo Movement in Enmore, Rxstar produced a live music and tattoo experience in cohort with Sailor's extended team. Free Flash tattoos while The Dead Love played live to the select few, in a highly risk managed space.

The Dry Premiere & Arrivals Carpet, Dec 2020

The Dry Premiere & Arrivals Carpet, Dec 2020

Rockstar worked with Roadshow Films, Nixco and Westpac Open Air Cinema to produce a memorable Premiere Screening Event under the stars, featuring a moving live performance by Steve Kilby.

LEGO Play Her Way

LEGO Play Her Way

An inspiring event to celebrate the International Day of the Girl, LEGO Play Her Way targeted low-affinity LEGO girls aged 5-11 years. Rxstar designed and produced the event activation end to end which took place at the Sydney Overseas Passenger Terminal in October 2019. The 2-day event was attended by over 700 young girls and their families.