RX_COVERSHOT_2021.jpg
OUR THINKING IN ACTION

RX

Creative

Expressing creative abilities from strategic thinking and visual design to textile production

Production

Brand representation through innovative, contemporary

hands-on build

Activation

Consumer engagement and live action experiences, from campaign strategy to

brand ambassadors

Hendrick’s Lunar Gin Influencer Boxes

Hendrick’s Lunar Gin Influencer Boxes

Just landed - from the moon over the Scotland Distillery, to Australian Fashion Week. Rxstar conceptualised a decadent gift case for Influencers to take the indulgence home. Within the case - the new Hendrick's Lunar Gin, branded pepper grinder, Hendrick's highball, Fevertree Tonic, fresh cucumber and cocktail recipe card for the perfect Lunar Gin serve.

Hendrick’s Gin Parlour, Australian Fashion Week 2021

Hendrick’s Gin Parlour, Australian Fashion Week 2021

Taking inspiration from the Hendrick’s Gin Palace Atrium & Glasshouse, Rxstar created a contemporary design of a Victorian Parlour to showcase the essence of Hendricks Gin at the Afterpay Australian Fashion Week 2021. Traditionally the ’meeting place’ of any stately home, the Hendrick’s Gin Parlour with its detailed elements and instaworthy design was the place to be seen at this year’s Fashion Week.

The Conjuring – The Devil Made Me Do It – Universal Pictures

The Conjuring – The Devil Made Me Do It – Universal Pictures

To celebrate The Conjuring – The Devil Made Me Do It for Universal Pictures, Rxstar set-up a sound immersive, occultist-themed entrance tunnel, with an amass of black LED candles, skulls, pentagrams and other occult paraphernalia. There was also an interactive photo experience and a Q&A session with renowned Australian Medium, Debbie Malone.

HayU @ Mardi Gras

HayU @ Mardi Gras

To celebrate the Sydney Mardi Gras in 2020, hayu worked with RX to create a special street team of glam, tanned and terrific male models, to walk the parade route and share hayu flags and photos with parade-goers. RX designed and created custom uniforms for the team, to suit the look and feel of the event and make sure they really stood out, in the already colourful crowd.

Sailor Jerry Sessions, Aug 20

Sailor Jerry Sessions, Aug 20

Held at the Tattoo Movement in Enmore, Rxstar produced a live music and tattoo experience in cohort with Sailor's extended team. Free Flash tattoos while The Dead Love played live to the select few, in a highly risk managed space.

The Dry Premiere & Arrivals Carpet, Dec 2020

The Dry Premiere & Arrivals Carpet, Dec 2020

Rockstar worked with Roadshow Films, Nixco and Westpac Open Air Cinema to produce a memorable Premiere Screening Event under the stars, featuring a moving live performance by Steve Kilby.

Hendrick’s Gin Week of Wonders

Hendrick’s Gin Week of Wonders

Look to the Skies, look to the Streets – what do you see? Hendrick’s Gin Week of Wonders bringing mystery and curiosity to the streets of Sydney. Whether it be sending a motorcycle and side car chasing a hot air balloon through the skies, sending Penny Farthings and Actors through the CBD Streets handing out free drink redeemable balloons or creating a Gin Lover’s oasis, Rxstar pulled out all the stops to create an epic week of wonders for Hendricks Gin, and one that won’t be forgotten soon.

Monkey Mixer Cocktail Campaign Aug 20

Monkey Mixer Cocktail Campaign Aug 20

While QLD is happily isolated, Rxstar is helping the Monkey Shoulder Mixer deliver cocktails with venue partners to thirsty consumers as well as conduct media call activity.

LEGO Play Her Way

LEGO Play Her Way

An inspiring event to celebrate the International Day of the Girl, LEGO Play Her Way targeted low-affinity LEGO girls aged 5-11 years. Rxstar designed and produced the event activation end to end which took place at the Sydney Overseas Passenger Terminal in October 2019. The 2-day event was attended by over 700 young girls and their families.

The Witches Sydney Premiere, Nov 2020

The Witches Sydney Premiere, Nov 2020

Rockstar worked client Roadshow Films to design and produce the Sydney Premiere of The Witches at Hoyts Entertainment Quarter

Universal Films: The Addams Family

Universal Films: The Addams Family

RX were tasked by Universal Films to create a fun and spooky screening targeting Families. Taking inspiration from the film we created an Addams Family replica entry gate and fun banquet table full of freaky food for guests to raid before the screening. Our banquet table had a creepy and kooky twist – A real-life ‘Thing’, handing out napkins to guests!

Universal: Secret Life of Pets 2

Universal: Secret Life of Pets 2

Rxstar designed and produced a personalised Pet Bandana stand at four Westfields around Australia, to commemorate the release of the film. The concept included a functional printing press area and photo wall for families to take snaps and post on their socials.