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OUR THINKING IN ACTION
House of William Grant, Sept 2022
It’s known for being the biggest party of Sydney Bar Week. Rxstar created 7 immersive brand zones across 2 floors, entertaining a mix of industry tastemakers, media and bartenders. Activities ranged some tattooing, to nail art experiences to Mario Kart racing – plus a menu of perfectly served drinks for each brand and a slate of great entertainment. Each zone brought to life the brand essence.
Hayu Real Housewives of Beverly Hills Season 12, May 22
To celebrate the release of ROHBH S12 on Hayu, Rockstar produced a VIP in-cinema screening and lavish hospitality event alongside Adhesive PR, for influencers and media. Our tasks included creative design, bespoke production, and event management.
Hendrick’s Neptunia Gin Launch Event, June 22
Rxstar produced the launch of Hendrick’s Neptunia Gin at Manly Pavilion. It was a beautiful celebration of the latest release from the Cabinet of Curiosities, inspired by the Ayreshire Coast of Scotland and the Gisborne Distillery. 85 guests came across the sea by Water Taxi to the vision of the Manly Pavilion bathed in projection, guided by our merry band of seafaring bosuns and talented performers.
Monkey Shoulder, Ocean Sounds 2022
2022 is the Year of Monkey Shoulder. Supporting Music Festivals across the East Coast, Ocean Sounds kicked off the year. With an idyllic venue, a great lineup and weather from the gods, Monkey Shoulders first visit at Ocean Sounds was a hit. From end to end contract and event execution and project management, Rockstar exceeded sales expectations and introduced consumers to the Wonderful World of Monkey.
Hendrick’s Gin x Open Air Cinema 2022
Rockstar managed the partnership, creative design, and execution of the Hendrick’s Gin presence for the 2022 season. The ‘Most Beautiful Cinema in the World’ required a truly premium pop-up bar execution, to reflect the most unusual personality of a gin that’s quite simply - not for everyone.
LEGO 90 Years Of Play
Did you know that in 2022, LEGO celebrated 90 Years of Play? Created and installed by Rxstar in Sydney's scenic Darling Harbour, 20 handcrafted oversized Minifig replicas presented for families to enjoy, for 5 days. A Brickman-made, LEGO Birthday Cake joined the party, to help celebrate!
Afterpay Australian Fashion Week 2022
Taking inspiration from the Hendrick’s Gin Palace Atrium & Glasshouse, Rxstar created a contemporary design of a Victorian Parlour to showcase the essence of Hendricks Gin at the Afterpay Australian Fashion Week 2022. Traditionally the ’meeting place’ of any stately home, the Hendrick’s Gin Parlour with its detailed elements and instaworthy design was the place to be seen at this year’s Fashion Week.
Netflix, The Witcher, Oz Comic Con Dec 2021
Rockstar designed and created a photo experience for the Sydney and Melbourne Oz Comic Cons, to drive interest and engagement for The Witcher Series 2. Not only did we produce a 5m high interactive experience, but we also enlisted cosplaying bards to serenade the crowd with songs from the series.
Universal Pictures Sing 2, Westfield Activations, Dec 2021
To celebrate the cinema release of Sing 2, Rockstar produced custom, in-centre gift wrapping stations at various Westfields in Sydney and Brisbane over the Christmas holiday period. This involved working with Universal and Illumination on design development and with Westfield on implementation compliance.
The Conjuring – The Devil Made Me Do It – Universal Pictures
To celebrate The Conjuring – The Devil Made Me Do It for Universal Pictures, Rxstar set-up a sound immersive, occultist-themed entrance tunnel, with an amass of black LED candles, skulls, pentagrams and other occult paraphernalia. There was also an interactive photo experience and a Q&A session with renowned Australian Medium, Debbie Malone.
Sailor Jerry Sessions, Aug 20
Held at the Tattoo Movement in Enmore, Rxstar produced a live music and tattoo experience in cohort with Sailor's extended team. Free Flash tattoos while The Dead Love played live to the select few, in a highly risk managed space.
The Dry Premiere & Arrivals Carpet, Dec 2020
Rockstar worked with Roadshow Films, Nixco and Westpac Open Air Cinema to produce a memorable Premiere Screening Event under the stars, featuring a moving live performance by Steve Kilby.
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