If you have a healthy appetite for the imaginative, the creative and have a “don’t even think about ‘the box’” approach, then Rockstar is what you are looking for. Rockstar is an office where many personalities mix and create an environment worth running towards.
email your deets and creds to: jobs@rockstar.net.au
RX Clients
Be inspired by our extensive line-up of recognisable clients, aimed at a wide target audience and a great mash-up in gender orientated products.
Beam Global
Sony Computer Entertainment
Nikon
Turtle Wax
EA Electronic Arts
Universal Music
Universal Pictures
Coca-Cola Amatil
Harvey Norman
ACP Magazines
Universal Music
Ubisoft
Dymocks
Stuart Alexander
Sony Pictures Australia
Mountain Dew
Nisade (Japan)
The Nuance Group
Advertiser/Client: Reclink
Product/Service: Community Cup
Posted by Briley – 29.02.201
Why We Like It:
Community Cup is a traditional Aussie Rules battle between Australian musicians and radio/media personalities to raise funds for Community Cup’s charity partner, Reclink, which helps people experiencing disadvantage in Australia. Sydney will host its inaugural Community Cup match on the 18th of March.
Insights, Strategy and the Idea:
This once a year event holds so much more than just an all-out battle for the Community Cup championship. The music line-up includes The Celibate Rifles, The Meanies and Front End Loader, as well as children’s entertainment, merchandise and more to experience on the day. The event has built a strong partnership with radio and music through the Melbourne event and continues the spirit in Sydney, then on to WA and QLD for future events.
Creative Execution:
On the 18th of March, Reclink and Rockstar will open up at the gates at 12pm at Henson Park grounds, Marrickville, and wait for the influx of support for the Sydney radio and music industries as the Western Walers and Sydney Sailors play to see who win’s in this year’s Sydney Community Cup.
Results and Effectiveness:
In past years in Melbourne, crowds have swelled to 11,000 and raised $120,000, so we’re all looking at Sydney to play on this rivalry and support this year’s Sydney Community Cup.
Reference:
www.communitycup.org.au
www.reclink.org
www.facebook.com/sydneyreclinkcommunitycup
Advertiser/Client: Creative Shop/ V Energy
Product/Service: Interactive digital wall
Posted by Briley- 20.02.2012
Why We Like It:
The interactive wall used social media and narcissism to its best by creating a launch pad for people to post their images onto the V Energy Facebook page.
Insights, Strategy and the Idea:
In conjunction with V Energy & The Sound Campaign, The Creative Shop launched what was claiming to be the first interactive digital image wall here in Australia. Utilising a rear-projection solution, the V Energy Power Wall offered festival goers an experience beyond the music and captures their favourite moments through digital postcards.
Creative Execution:
On exiting the V Energy Green Room, festival goers were invited to take a picture of themselves or with friends, via an in-built HD camera, with this image then being displayed on the outside wall and on the V Energy Australia’s Facebook page.
Results and Effectiveness:
Thousands of images were posted on the V Energy Facebook page from all festivals they targeted.
Reference:
http://www.facebook.com/venergyaustralia?sk=photos
http://www.bandt.com.au/news/breaking-campaign–v-s-festival-power-wall
Advertiser/Client: Gaymers Cider
Product/Service: The Low Suns
Posted By Briley – 17.02.2012
Why We Like It:
This article shows how a simple alcohol music activation kick started the career for an up and coming UK band – The Low Suns. This music activation was brought to life in conjunction with some of the biggest UK festivals. Acting like a roaming jukebox, the band played requests, and the punters just had to sit back and enjoy “The Cider Choir”.
Insights, Strategy and the Idea:
The Low Suns were used by Gaymers Cider (client of Frukt Communications) to be The Cider Choir, the cider brands in-house band – tasked with bringing a bit of the magic of the West Country to the punters of the Latitude, Big Chill and Glastonbury festivals as part of Gaymers Cider’s ‘Lost in the Orchard’ campaign.
Creative Execution:
The band were tasked with doing quirky cover versions of popular songs at the impromptu request of the festival goers – think a gypsy version of Hit Me Baby One More Time, or a folk take on Bohemian Rhapsody.
Results and Effectiveness:
Fast forward 18 months and the guys have swapped fields for stadiums. The Low Suns have attracted the attention of big names such as Coldplay and are on their way up. All thanks to a little cider company…
Advertiser/Client: UBI BENE agency/IKEA
Product/Service: IKEA
Posted By Briley – 01.02.2012
Why We Like It:
IKEA is known for its imaginative use to display its products to its customers and the display in the metro station in ol’ Parie (Paris) is taking it to the next level. Putting five housemates into a display in the middle of a busy train station to show your product is genius. It shows how you can live in a small space with the use of IKEA products and its placements meets hundreds of people a day, and their use of social media and YouTube posts reaches a mass audience.
Insights, Strategy and the Idea:
The international furniture retailer has come to a metro station in Paris again to promote its items with a new twist: the brand is not just exposing sofas and bookcases—it got five Parisians to spend almost a week in a small apartment fully furnished with IKEA pieces.
Creative Execution:
For six days, five housemates led their routine life full of simple moments like going to and coming from work, watching TV, cooking dinner, throwing parties, etc. in front of commuters. They are living in the small space of just 54m2, and with this effort IKEA aims to literally demonstrate that its goods can make just any apartment comfortable and functional, no matter how small it is.
Results and Effectiveness:
Two YouTube clips created by the company have had success in their first day on the internet. Combined, they have over 4,500 views. IKEA’s French Facebook page has over 9,000 followers, giving the posts more exposure and linking to the YouTube page through the clips featuring the housemates.
Reference:
http://popsop.com/52507
http://www.youtube.com/watch?v=y9qM9lmz4a0&feature=relmfu
http://www.youtube.com/watch?v=oMEi9vzWdug
Advertiser/Client: Levi Strauss
Posted By Briley – 01.02.2012
Why We Like It:
A simple use of social media to effectively cut costs on hiring either models, agents and the like for a ‘search for a model’ competition. This use of Instagram, the newest form of social media that has over six million followers, as a tool for people to upload their photos to be in the competition to be the next face of a worldwide brand.
Insights, Strategy and the Idea:
Fashion brand Levi Strauss has launched a global casting effort for their upcoming print and broadcast production for the 2012 Brand Campaign and they are opening up the casting to everyone around the world via Instagram.
Creative Execution:
They are asking people to upload their images on the photo sharing service with a special tag #iamlevis with the hope that they’ll be able to crowd source the next talent to appear in their advertising.
Results and Effectiveness:
The campaign has reached over 6,000 tweets and 15,000 followers on Facebook. On Instagram, where this campaign is taking place, there has been thousands of photographs for the competition.
References:
http://statigr.am/tag/iamlevishttp://www.psfk.com/2012/01/levis-instagram-iamlevis.html
Advertiser/Client: AgenciaClick Isobar
Product/Service: Nivea sunscreen
Posted by Briley – 20.02.2012
Why We Like It:
Creative billboard that links to its product through its use of the sun to show the image.
Insights, Strategy and the Idea:
Developed by AgenciaClick Isobar, the mosaic depicts a woman sunbathing on the sand, with the beads reacting to the sun’s UV rays to provide vivid colours.
Creative Execution:
This billboard for Nivea sunscreen in Rio de Janeiro, Brazil, features a mosaic made up of 1 million white beads that become colourful when exposed to the sun. The creative advertisement is on display in the sunshine during the day and at night offers a teaser message.
Results and Effectiveness:
This billboard is exposed to hundreds of thousands of people each day and has received numerous news coverage.
Reference:
http://www.psfk.com/2012/02/sunscreen-ad-sunshine.html
Advertiser/Client: HardHat digital and BWM/Leggo’s
Product/Service: Leggo’s Personalised Lovesongs
Posted by Briley – 20.02.2012
Why We Like It:
Simple and free to use – and a sweet idea when you are short on cash and out of ideas.
Insights, Strategy and the Idea:
Leggo’s senior brand manager Kate Murphy said “Leggo’s Personalised Lovesongs is a fun way for us to share the love on Valentine’s Day…and a special and memorable way for us to interact with our customers.”
Creative Execution:
Fans ‘like’ the Leggo’s Facebook page and request a personalised love song to be sung to their valentine on Valentine’s Day.
Results and Effectiveness:
8,444 like this and 4,696 talking about this on Facebook
Reference:
http://www.facebook.com/LeggosAustralia?sk=app_191832107581011
http://mumbrella.com.au/leggos-sends-valentines-day-love-songs-in-facebook-campaign-73943#more-73943
Advertiser/Client: The Heart Part
Product/Service: Biodegradable eating utensils
Posted by Briley – 20.02.2012
Why We Like It:
This absolutely tickles us green! We love the idea of combining objects to make life easier and love to save the environment, so it’s this ingenious idea that we want to get our hands on.
Insights, Strategy and the Idea:
Heart Part is a uniquely-designed utensil that can be used as a fork, knife, and scoop. The clever design was created by Fatima Fazal, founder of iHeart, to encourage reuse of materials, and waste reduction. These 100% biodegradable utensils are made with 88% less plastic than traditional disposable cutlery.
Results and Effectiveness:
Over 8000 blog posts (from their site), showing people using the utensils for various eating experiences.
http://www.psfk.com/2012/02/biodegradable-plastic-fork.html#ixzz1lr453JVC
https://iheart-this.com/index.html
Advertiser/Client: Metropolitan Republic
Product/Service: Wimpy Burgers
Posted By Briley – 01.02.2012
Why We Like It:
This is a new way of giving independence to the visually impaired. The creative execution of making 15 burgers to give to the consumers and then relying on them to pass on the message that Wimpy was creating a new menu in Braille is simple and relative cost effective in terms of media buying, advertising and producing the media content.
Insights, Strategy and the Idea:
To promote its recently launched menus in Braille, Wimpy’s fast food chain in South Africa created 15 unique burgers that could be identified by visually impaired people before they could taste it.
Creative Execution:
The creative idea had a Braille message on the bun that was spelled out using individually placed sesame seeds. Each message was a description of the burger the consumer was about to enjoy. The burgers were a delightful surprise to the visually impaired recipient and motivated them to speak out and blog about the campaign. Wimpy successfully conveyed the message that “Wimpy is a place where everyone can feel at home.”
Results and Effectiveness:
In the end, the campaign reached over 800,000 sight-impaired people.
Reference:
http://www.psfk.com/2012/01/fast-foodr-braille.html
Advertiser/Client: Ester
Product/Service: Condoms
Posted By Briley – 01.02.2012
Why We Like It:
Apart from being completely original, targeted and using analytics in a fun and informative way, this app pushes for the promotion of safe sex in a new way that isn’t using old methods such as television and scare campaigns.
Insights, Strategy and the Idea:
A Swedish ad agency came up with an innovative way to promote safe sex among young adults. Ester handed out 50,000 condoms that were embedded with a unique QR code. When the barcode is scanned, it installs an app on your smartphone that can measure factors of your love making session such as sound, duration and rhythm. Each time the app is initiated, it reminds the user to put on a condom first before beginning a new session.
Creative Execution:
Once the received had downloaded the app to their phone, they simply had to turn it on, put the condom on in the break given by the phone and then press start when beginning the session. After each session, the stats are aggregated by the app and the user can choose to share and compare the results with other uploaded profiles.
Results and Effectiveness:
Over 5,900 sex graphs were registered, which beat the goal with 590%. In total, Stockholm had sex for 139 hours and 15 minutes…reached an average sound level of 54 DB…and 39% of young Stockholmers said they were more positive to use a condom than before.
References:http://www.psfk.com/2011/12/mobile-app-measures-how-good-you-are-in-bed.html
Rockstar is a below-the-line, experiential marketing and event management agency, operating since 2001.
Our roots are in music and street culture, but like any dynamic business, we have grown into other areas of expertise over 10 years of operation. Rockstar develops, project manages and implements strategic brand experiences that transcend age and geography. We have a proven track record of creating seamless and complimentary extensions for existing marketing programs as well as integrating effectively with other agency groups.
At Rockstar, our specialties include:
Associate business RX Tribe, is a thriving brand ambassador program developed initially to serve the promotional staffing needs of our clients, but which is now a resource available to brands other than our charges.
We’re different (what we do)
A traditional linear account service agency structure is not what Rockstar is about. We have a specialist account service team that work in groups on projects according to individual fitness and skill set for a project. Although all unique, the Rockstar team direct their own ideas and passion into helping each other create the best outcome for their clients.
With a combination of music lovers, creative buffs, gym junkies, promoters, tech savvies and adrenaline junkies, Rockstar put it all out on the table to help their clients’ ideas come to life.
Creative Development
Rockstar’s creative studio is managed by our Creative Director Aislinn Carter.
All artwork for Rockstar projects is generated from this source. Everything you see, bar client brand trademarks, is our work.
Events
Fuelled by the drive to succeed and the appreciation of the finer details, Rockstar create the ideal event for every client. A proven track record of success shows that Rockstar don’t just focus on the end goal, but are meticulous in each step, ensuring two-way communication between Rockstar and clients. Rockstar understands the finer details of an event, and create big or small events from scratch.
Past events:
PlayStation® Retailer Events
Roadshow – Scream4 Halloween Party
Jim Beam Rockography
Experiential Marketing
Rockstar take a liberal approach to experiential marketing. We are guaranteed to be creative and original, but are backed with the security of 10 years of practicality and know-how. We believe that the success of a program is in the detailed execution of an idea and not the idea itself.
Content strategy
Content is still the king of the castle.
We tap into consumer passion points to effectively allow our clients to reach their audience in a deeper and more meaningful way.
Content strategy is the creation, curation, delivery & management of online content designed to drive consumers through their decision making cycle as well as convince, inspire and motivate consumers to choose our clients brands.
Promotions
The Rockstar Tribe are a carefully selected bunch, recruiting only the most vibrant and well versed ambassadors to promote our brands. Continual, positive feedback of the RX Tribe proves that our selection process and final dynamic teams are hitting the mark. Current national teams are activating content for Russian Standard Vodka, Canadian Club and Skinny Girl.
Advertiser/Client: The Hallway
Product/Service: Mizone water
Posted by Briley – 20.02.2012
Why We Like It:
Branded content at its best. Working for the short and long term objectives of selling the product. It gave consumers two tangible products for the price of one and inspired wannabe athletes with the downloaded tracks.
Insights, Strategy and the Idea:
“Sports drink Mizone is running an experiment to see what music gets sports peoples in ‘the zone’ the quickest. Rather than running ads telling people how good Mizone is, we wanted to demonstrate the product’s benefits.”
Creative Execution:
As part of the campaign, a free music track was downloadable with every Mizone sold.
The Mizone Zone Lab saw four musical acts experiment with different music, lyrics and instruments to find what sort of music best energised an adventure runner, kayaker, mountain biker and urban runner.
Results and Effectiveness:
The Mizone Facebook page has over 2,800 likes and over 1,000 people talking about Mizone. Their YouTube channel which features the music experiments, has had over 100 views.
http://mumbrella.com.au/mizone-experiment-what-sort-of-music-gets-athletes-in-the-zone-73436#more-73436
Advertiser/Client: David Sykes
Product/Service: QR Code
Posted By Briley – 01.02.2012
Why We Like It:
This is a unique and exciting art expedition that showcases that anything can be turned in to something useful. This unique QR Code takes the unexciting and digitalises it.
Insights, Strategy and the Idea:
Once Sykes had created the QR Code, it was then photographed and sent out to a select few lucky recipients to launch the artist’s new website.
Creative Execution:
Sykes take on the traditional QR Code was created by the London-based photographer using a number of abstract everyday things and making a code that itself was fully functional.
Results and Effectiveness:
While the number of people who scanned the code is difficult to find, there were a number of news sources that picked up the story and included the code for people to use. These sites included Trend Hunter, Feature Shoot, 2d Code, Mobile Commerce News, journaldudesign, Barcoding Blog, and many more. This reached over 3 million readers.
References:
http://www.featureshoot.com/2011/12/clever-still-life-photographer-promo-contains-handmade-qr-code/
http://2d-code.co.uk/qr-code-made-from-everyday-objects/
http://www.qrcodepress.com/not-all-qr-codes-are-created-digitally/855714/
http://www.journal-du-design.fr/index.php/art/handmade-qr-code-par-david-sykes-20968/
http://blog.barcoding.com/tag/david-sykes/
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