rockstar management RX tribe

rockstar management | marketing, event management, RX Tribe promotional models

Rockstar is a below-the-line, experiential marketing and event management agency, operating since 2001. Our roots are in music and street culture, but like any dynamic, head turning event management agency, we have grown into other areas of expertise over 15 years of operation.

Rockstar develops, project manages and implements strategic brand experiences that transcend age and geography. We have a proven exceptional track record of creating successful and complimentary extensions for existing marketing programs as well as working effectively with other agency groups.

At Rockstar, our specialties include:

- Creative development

- Brand Activation
- Event management
- Experiential marketing
- Promotions
- Project management
- Sponsorship
- Promo models

Within Rockstar we have RX Tribe, a successful national promotional staff agency developed initially to serve the needs of our clients, but which now also services brands and agencies outside of our direct client list. Click here to find out more about our RX Tribe promo staff team.

Equal | Cake Bake & Sweets Show Syd & Melb 2015

The Brief:

Support the investments in the Cake, Bake and Sweets Show creating a suitable environment to support the Equal brand and showcase the Equal Spoonful product.

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Equal Next| Open Air Cinema – St Kilda & Bondi

The Brief:
Create a summer campaign which drives brand awareness and trial of Equal Next in a socially shareable way.

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Equal | The Rocks Aroma Festival 2015

The Brief:
Create a brand activation that ‘makes some noise’ at the Rocks Aroma Festival. Give attendees something to talk about as well as create content for Equal to push through their social media channels.

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Queen & Dr Oetker: Exhibition Stand

The Brief:
Deliver a positive brand experience to support the launch of Dr Oetker Baking in Australia. Facilitate children and parents having fun with Dr Oetker decorations, via cupcake / cookie decorating and sampling. Engage adult bakers and decorators to learn simple effective decorating techniques with Queen and Dr Oetker products, through demonstrations live at the stand.

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LEGO | Toy, Hobby & Licensing Fair 2016

The Brief:
Support and grow the LEGO core business by leveraging the industry platform to deliver a seamless and enhanced event experience at Toy Fair 2016.

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PlayStation® River4Ward Melbourne 2016

The Brief:
To sneak peek the launch of the new PlayStation® VR, Rockstar was tasked with creatively designing a sufficient outdoor structure that would accommodate the game at the 2016 River4Ward event in Melbourne.

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PlayStation® PAX Australia 2015

The Brief:
Roadshow the 2015 EB Games Expo stand down to Melbourne PAX Convention, replicating the same stand, only on a smaller scale

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PlayStation® EB Games 2015

The Brief:

Produce the 2015 PlayStation® EB Games Expo Precinct. With 40,000 people attending over 3 days, the EB Games Expo is now the biggest industry and consumer facing exhibition for the Video Gaming industry in Australia.

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TABASCO™ Taste Melbourne Event 2014 & Taste Sydney Event 2015 – promotional sampling

The Brief:
Trial, trial, trial! Produce a premium structured activation piece for TABASCO that allows consumers to taste the product, the various flavours and be educated on its many uses. Deliver an activity that contemporises the brand and embraces its origins. Target audience 18-30 male skew.

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Oak Flavoured Milk – Oak University O’Week 2015 – promotional sampling

The Brief:
Create a brand activation that continues to build the strategic story of kill hungrythirsty dead, allowing for airtime for the new flavour Chilly Choc Chilli.

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Ice Break – #IceBreakChallenge University O’Week 2015

The Brief:
Create a brand activation that delivers a high level of engagement with the Ice Break brand and amplifies the current Ice Break strategy, to make something out of anything.

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Mentos NOWmints™ University O’Week 2015 – Promotional sampling

The Brief
Create a sampling mechanic and kit for Mentos NOWmints and target a University-age audience via the biggest aggregate opportunity of the year – O’Week.

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Rockstar Blog – Bring Back The Bees

Why We Like It:
This is the most sweetest campaign we’ve seen in a long time. (Pun intended) Its excellent to see big brands making a positive contributions to the ever changing world. And the outcome was just phenomenal!

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Rockstar Blog – Whatever the Weather | Pantene

As an agency facilitated by 6 women, we’re all for having the best hair whatever the weather.
Whether it be the humidity of a Queensland summer activation or a steaming hot dusty festival in Adelaide, we’re all for working hard but looking after ourselves.

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Rockstar Blog – Anti-aGin

Warner Leisure Hotels came up with a novel way of tapping into the over-50s market lately, with the launch of their anti-ageing gin, aptly named ‘Anti-aGin’.

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Rockstar Blog – Game of Thrones | New Season Release

Game of Thrones | New Season Release
To promote the new season of hit TV series, Game of Thrones, Sky Atlantic commissioned snow artist Simon Beck to create the Stark family’s insignia on the French Alps, to stunning effect.

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Rockstar Blog – Hallmark deploys puppies dressed as posties to promote new app

Hallmark is promoting its HelloYou:) app with a campaign which will see puppies taking on the role of posties.

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Rockstar Blog – Christopher Brosius – ‘I Hate Perfume Collection’ marketing

Why We Like It:

Christopher Brosius created a quirky spin on an item that every Rockstar loves.
It’s taken the use of science and fashion to a whole new level of expertise.

 

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Rockstar Blog – Tiffany & Co. True Love installation – PR stunt

Why We Like It:
Tiffany & Co, a long loved classy company, let down their hair and opened their hearts to 3 particular street artists to decorate the front of their NYC store. It’s an edgy concept that brings the brand in to the view of those everyday people that can relate to the heartfelt messages with the artwork.

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Rockstar Blog – Pedigree Dog A Like – social media & app

Why We Like It:

We love this app because

Sadly, over 100,000 rescue dogs are still euthanized every year in Australia, missing out on homes simply due to a lack of awareness. This App raises awareness, making adopting a dog a fun, interactive and memorable experience.

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Instagram

Rockstar Blog – North Face: Never Stop Exploring

Unsuspecting customers at a North Face pop-up shop in Korea, were startled when the floor beneath them slowly began to disappear.

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Rockstar Blog – adidas Store in a Box – pop up shop

Pop up stores have become all the rage over the past few years, but the adidas marketing team decided to take it a step further with theirs.

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Rockstar Blog – Westfield Chermside Covered In Graffiti Installation

Winter school holidays 2014, Westfield Chermside allowed kids to skateboard and graffiti inside its shopping centre in a new ‘Skate + Create’ activation.

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Rockstar Blog – Google Project Re: Brief: A Film About Re-imagining Advertising

Project re: Brief is an inspiring story about the need for creative thinking in the face of enourmous technological shifts in the way we communicate.

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Rockstar Blog – A DIY Girls Dream!

Harvard Business School student Grace Choi has made dreams come true.

Not only has she revolutionised the emerging industry of 3D print, Grace has now made it possible to print your own MAKE-UP!

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Rockstar Blog – Converse announces the launch of CONS Project: Melbourne

CONS Project Melbourne is an edition of a global initiative by Converse CONS, to inspire the next generation of creative spirits.

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Rockstar Blog – Fitness First – Weighting for the Bus

Fitness First wanted to drive membership to its gym chain in the Netherlands at the time of the year when people were looking to lose weight and tone up in time for summer.

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A Scrappy Young Band Just Outsmarted Spotify for $20,000 to Give Their Fans Free Concerts

Last month, indie band Vulfpeck wanted to go on tour. Like most indie bands, though, they didn’t have the money. With streaming dominating the industry and music streaming giant Spotify paying a grand $0.007 per stream (Vulfpeck sights it at $0.005), it didn’t look like they’d be making money anytime soon. Spotify had been promising they’ll start paying more — just as soon as they grow their Premium user base from 6 million to 40 million. In short: never.

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Rockstar Blog – A Smart little Social Campaign – YOTEL LEGO wall

The proprietors of the New York branch of conveyor belt sushi-spin off YOTEL have launched a ‘smart little social campaign’ by building on the creative credentials of their clientele via an incentivised and interactive LEGO wall.

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Rockstar Blog – Walking Dead pop-up shop makes customers pay with own blood

The title turning you off already, hold your queezy gut and read a bit further.

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Rockstar Blog – May The Forth Be With You – Star Wars Day ROCKS!

The best dang faux-holiday in the world, Star Wars Day is commemorated by brands that dare to be that cool, worldwide.

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Pepsi Max make UFO’s invade London in augmented reality stunt

Pepsi Max surprised commuters at a busy bus shelter on New Oxford Street in London with an augmented reality stunt.  

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Rockstar Blog – Beastie Boys – Princess Machine advertising campaign

Breaking the mould of the usual girl-toy ad messages, we love the way this inspires girls to do more than play with dolls.

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Adobe PR Stunt – ‘Creative Days’ with a live Photoshop bus stop

To help promote the upcoming Adobe Creative Days event, Adobe setup a screen and hidden cameras in a random bus stop in Stockholm.

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Nivea solar charged summer ad

A promotional tropical stunt related to summer and charging our phones from Nivea Brazil.

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Galaxy S4 – the S4 Stare Down – PR stunts

Public given chance to win Galaxy S4 by starring directly at one for whole hour – with fun distractions!

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HP Photoball: Crowd Surfing Beach Ball Captures Photos

HP used this festival opportunity as a perfect way to create a link to its new “Make Memories Last” brand reposition.

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The real ice cold Coca-Cola Bottle

Coke just got cooler with bottles made of Ice

Coke is doing some pretty fabulous things with experiential marketing lately, and their latest innovation comes from Coke Columbia, who has produced bottles made entirely out of ice.

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Heineken – Champions League Stunt

Heineken tests men’s negotiation skills in Champions League Stunt!

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Dominos Pizza Box design competition

Dominos wanted to create a campaign to interact with their Facebook followers, and to give their Facebook fans a way to express their views of Dominos.

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The 3D Doodler Crowdfunding campaign

WobbleWorks are an emerging technology company with exciting ideas to create affordable, cutting edge consumer-facing products that inspire and delight customers all over the world.

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Evian: Live Young

Evian – Live Young

On its 15-year journey evian® Natural Mineral Water have created and produced an entertaining, successful and infectious TVC for their new marketing campaign drink pure, natural evian® – Live Young.

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Planet Money Tshirts Kickstarter campaign

The American entity Planet Money (a joint project between the American radio station ‘National Public Radio’ and an Australian radio station ‘This American Life’) is making a very special t-shirt. A t-shirt able to tell the story of its own creation.

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Antartica – The Beer Turnstile

Brazilian beer cans turned into metro tickets to prevent drink driving…

The Brazilian beer brand Antarctica, sponsors of Rio de Janeiro’s famous event Carnival, came up with a great promotional idea to prevent event celebrants from driving home after a long day of drinking.

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Orphea’s sticky billboard trap

Why We Like It:  
Orphea’s latest billboard campaign features an image of an aerosol can of Orphea bug spray, with invisible, non-drying glue used in place of the can’s mist. Over time, thousands of insects stick to the glue, creating the illusion of aerosol mist.

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Dove – Real Beauty Sketches

Why We Like It:

Dove’s continuing focus on “real” beauty in their campaigns is such an important message to communicate in an age where women often measure beauty by the talent of the air brusher touching up the magazine covers.

The Real Beauty Sketches campaign challenge women to view themselves as others do, and not from the harsh viewpoint of their mirror, and in turn change the way they view the world around them.

It creates a light bulb moment for all women to both reflect on their own consideration as well as share a positive message with others.

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Pepsi Interactive Vending Machine – Game. Gift. Watch.

Why We Like It:

PepsiCo continues to unfold their successful strategy for making their company a major player in better-for-you markets rather than just a traditional purveyor of snack foods and soda beverages. From Australia to India, from vending machines to sweeteners, PepsiCo is pushing to exceptionally innovate.

 

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Virgin – Limobikes

Why We Like It:
Whether in a hurry, keen not to miss a flight or appointment or just need to get from A to B in a more original way, Londoners are trying something a bit different. Virgin Limobikes are helping people never miss appointments, never feel the frustration of sitting in traffic jams while their flight departure time creeps ever closer and is keeping them confident that while they are hanging with Virgin, they will be treated to a unique experience.

 

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Share a Coke, and a song

Why We Like It:
As avid Spotify users, Rockstar loves the genius idea of a partnership between Coke and Spotify. An innovative idea that creates a powership, that is interactive and engaging. Building content for both parties and take the next step in advancing brand partnerships.

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PUMA’s ‘Bring Me Back’ Program

Why We Like It:
PUMA is introducing a new way to turn nothing into something. The ‘Bring Me Back’ Program encourages recycling efforts by utilizing material from your old sneakers, used t-shirts and tote bags and using them to make new products.

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The Coca-Cola Friendship Machine

Why We Like It:
We like this idea, because it was a clever way to share the brands core messaging through a simple experiential activity, which not only drove an increase in sales, but also generated a lot of consumer content on social networks around the world.

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Red Bull Supports the Launch of Jessie Ware’s Album with an Interactive Billboard

Why We Like It:
This activation helped promote the wonders of a new artist with touch of an outdoor interactivity. It’s something out of the box for RedBull and also an idea that hasn’t been seen before for the promotion of a new album. It’s an interactive promotion that intrigues passers-by to become part of the art, all while enjoying the music that is being played.

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BUPA Find the Healthier You – Argument Reality

Why We Like It:
This activation was not only a great way to demonstrate the brand positioning and communicate key messaging for BUPAs new campaign “Find a better you, but it was a fun and engaging way to interact with consumers, allowing them to learn and connect with the brand.

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Heineken’s Fingerprint Beer Store

Why We Like It:
Heineken’s Fingerprint Beer Store at Coachella 2012 did not only solve both a consumer need & a festival need, it also enhanced the consumer brand experience for Heineken.

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Vodka Bottles Come With Programmable LED Ticker [Video]

Why We Like It:
Personalise your message on this unique bottle design. Add a range of characters to create a perfect gift or a fun twist to your own celebration.

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UK Fashion Brand – New Festival App

Why We Like It:
We’ve all been in the dilemma of finding something to wear, especially at Music Festivals. This new app by online department store VERY, is a great idea.

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Beck Silent Album Released – Sheet Music encourages fans creativity

Why We Like It:
Beck has created something in depth and very personal to both the artist and the listener. It is something that requires a skill in order to experience it and it comes with innate customisation.

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adidas – Take the Stage

Why We Like It:
The adidas ‘Take the Stage’ campaign is a conventional combination of psychology and sports that
Links back to an event that the world continues to grow passionate about, it creates an opportunity for viewers to interact and connect with these athlete’s through a well-known international brand and allows us to become a part of this global journey.

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Carlton United Breweries – Prance into a Paddo Pub

Why We Like It:
You can lead a horse to a Paddo pub and make it drink. We loved all things vintage and seeing 12 of the Carlton Draught Clydesdales prancing down the main streets of Paddington delivering beer to local pubs definitely gave us sense nostalgia for an era gone by.

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Budweiser Ice Cold Index

Why We Like It:

Though essentially a sampling campaign, this app is mobile/location-based advertising at its best – and makes us feel grateful that we don’t live in Ireland where 20 degrees is classified as ‘hot’.

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Kaiser Chiefs Bespoke Album

Why We Like It: This campaign finally takes digital album downloads to a new dimension. Fans can create – and sell – their own bespoke versions of the new album by picking 10 tracks out of 20 and designing their own artwork. Great engagement for the fans and awesome exposure for the band

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ZOO Weekly & Icebreak

The Brief

To create a fun & interesting ‘activation touch point’ around an existing consumer promotion. ZOO Weekly approached Rx to develop an engaging consumer touch point where the public could interact with the Icebreak brand/product & learn more about the ‘Add a motor to it campaign’.

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Oak Flavoured Milk – Oak Penrith Panthers Sponsorship Brand Activation 2015

The Brief:
Create activity that appeals to an 18-29 YO male skew target and takes the brand away from the notion that it is ‘for kids’. Link content to digital entitlements and take advantage of the sizeable Penrith Panthers digital footprint to reach out to the core fans.

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Ice Break Promotional Sampling – Splendour in the Grass

The Brief

Kick start the mornings of bleary-eyed campers at the 2014 Splendour in the Grass and activate in the camping area on behalf of Ice Break.

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Jim Beam Bluesfest Festival Sponsorship 2014 – Rockstar

The Brief:

Create a consumer activation targeted at the festival specific target audience. Create much more than a festival experience by giving a money-can’t-buy experience at a festival. Leaning on existing assets, expand Beams presence on-ground.

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Rockstar – Jim Beam Soundwave Festival Sponsorship 2014

The Brief:

Execute a consumer activation on behalf of Jim Beam at all stops of the nation Soundwave Festival tour. With last year’s demeanour and creativity in toe, build a bigger impact and consumer experience.

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PlayStation: EB Games 2013

The Brief:

Produce the 2013 PlayStation EB Games Expo Precinct. With 45,000 people attending over 3 days, the EB Games Expo is now the biggest industry & consumer facing exhibition for the Video Gaming industry in Australia.

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The Oak Flavoured Milk Hungrythirsty Paramedics – promo staff

The Brief:

Build on the success of the 2013 engagement idea ‘Hungrythirsty Decontamination Zone’ and reinvent how Hungrythirsty can be eradicated in a new way. Create a plan of attack and provide recommendations and budgets for 2014 activation.

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Ice Break – Southbound Festival 2014

The Brief

Travel to the Southbound Festival in Busselton WA, to build awareness of Ice Break among the target audience of 18 – 29 Year olds.

 

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OAK ‘The Max’ Choc Mint – Product launch

The Brief

Create an exciting experiential marketing campaign to generate public awareness of OAK’s new limited edition flavour OAK ‘The Max’ Choc Mint, flavour you can feel.

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Jim Beam Soundwave Sponsorship 2013

The Brief

Create an experiential activation idea that positioned Jim Beam as not only a contemporary and relevant brand for festival audiences but, on Rockstar’s recommendation, provide true ‘brand utility’ elements within the concept.

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Magic Mike DVD – Roadshow Entertainment

Promotional Campaign Idea & Product Launch Event

The Brief
RX worked with Roadshow Entertainment to create an entertaining activation event to promote the hype surrounding Magic Mike’s theatre release, to drive excitement and successful sales for the subsequent DVD release.

 

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Piranha 3DD | venue promotional activation

The Brief

To generate promotional awareness of the release of Piranha 3DD to DVD by distributing eye catching branded coasters to our reliable pubs and clubs partners in Queensland, New South Wales, and Victoria.

 

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Scream 4 Halloween Party

The Brief

To Launch Scream 4 on DVD into the Australian market and generate hype, buzz and talkability

  1. Create a point of difference utilising the same assets as the Theatrical launch
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Equal Stevia activation – 2012 Rocks Aroma Festival

The Brief
To generate public awareness of Equal’s new natural products at the 2012 Rocks Aroma Festival

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Skinnygirl Brand Ambassadors

The Brief
> Introduce consumers to the personality of the brand – sexy, confident, contemporary, playful – and fewer than 100 calories per serve.
> Drive discovery and intrigue.
> Propel the brand to broad awareness through an exclusive below-the-line launch campaign.

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Lady Gaga ‘Born This Way’

The Brief
To generate public awareness of Lady Gaga’s single ‘Born This Way’.
Secondary awareness to album, ‘Born This Way’.

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PlayStation Retailer Events

The Brief

Create a series of events for key gaming retail staff to reiterate the key product offerings, and ensure PlayStation is top of mind as the leader of must have games.

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Just Dance Game Release

The Brief

-       Generate talkability and buzz around Just Dance 3 game release and provide consumers a genuine reason to purchase.
-       Ensure JD3 is the product of choice in a category with similar product offerings


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EA Grand Slam Tennis 2 Launch

The Brief

To create a fun-filled launch event targeting media for the release of Grand Slam Tennis 2 on PS3 and X360.

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